Research becomes useful when it changes a decision. These notes show what we observed, what the evidence can support and what we would investigate next. The first subject is our own business.
Our first URL Inspection cohort showed six indexed pages and five discovered but not indexed. Why that finding changes the next task—and why it tells us less than a neat score suggests.
Read the field noteEach note names its subject, date, sample and sources. An observation stays separate from an explanation. A proposal stays separate from an outcome. Client research is published only with permission or appropriate anonymisation; private reports do not become public content by default.
How research becomes strategy · Explore the methodology · See the work